Identify competitive advantages by understanding preferences of consumers, customers, and prospects.
Kaplan MRD, Inc. (KMRD) is an Independent Marketing Research Department (MRD) for businesses with a small or no MRD of their own. We provide all the professional staff services of an "in-house" MRD, but without the overhead costs. Providing services to corporations worldwide since 1989, our experience and reliability allow us to give clients a true competitive advantage. Our independent MRD is the contemporary approach to business intelligence. KMRD delivers benefits and efficiencies that relate to the bottom line. Our business-oriented research pros provide your team with support that is commensurate with your needs.
Keywords: Marketing, Market, Research, MRD, Surveys, Analysis, Qualitative, Quantitative, Insights, advertising, brand equity, consumer, attitudes, behavior, satisfaction, customer, retention, loyalty, market share, market structure, positioning, brand, strategy, new products, product quality, test marketing, habits, practices
Interview Q&A
How long have you been in business?
Since 1989
What is your primary product or service?
We crisply define a business problem to determine whether and how it may be approriately addressed by marketing research information. If so, we develop understandable, actionable information and implications that are relevant to Clients' businesses and thus can be relied upon in decision-making.
How do you differentiate yourself from other businesses in your category and area?
We develop trusted relationships with Clients, rather than simply conducting a business transaction. Because we are not vendors of specific research services, our extensive experience allows us to quickly consider among a broad array of research methodologies -- to select the most cost-effective and timely approach to allow approriate resolution of a Client's issues.
Which areas do you service?
We have been operating worldwide for many years.